Who We Are
Our Vision
Our Mission
Our Values
We believe caring for natural resources is a responsibility. Conservation must be intentional, transparent, and long-term.
We don’t hide where the money goes. We share where habitat is installed, who we partner with, and how impact is measured.
We’re building something meant to last - healthier fisheries today and stronger conservation leaders tomorrow.
Lasting conservation happens through collaboration. We work alongside agencies, habitat experts, retailers and communities, respecting existing expertise and shared goals.
We focus on public waters and high-use areas - places where habitat improvements benefit the most people, especially families and youth anglers.
We believe people learn stewardship best by participating in it. Our projects are designed to teach conservation by doing, not just by telling.
- 2026
- 2025
Lake Bennett - Woolly Hollow State Park
First restoration initiative
Mission-Forward
FISSUES established
FISSUES is founded with a clear purpose: turn everyday purchases into real habitat restoration through public-private partnerships, community engagement, and youth education.
FAQs
Yes - habtiat restoration is being done, but not at the scale or speed needed, especially on high-use public waters.
FISSUES exists to help close the gap between public demand for healthier fisheries and the limited funding available to build and maintain fish habitat. Many agencies and conservation groups know what needs to be done but lack consistent, flexible funding streams.
We exist to :
- Add new funding, not replace existing programs
- Focus on visible, public-access waters
- Turn everyday participation into real habitat in the water
FISSUES is built around action-first conservation, not awareness-only fundraising.
Rather than relying solely on donations or grants, we:
- Fund habitat through retail-driven participation
- Partner with proven habitat providers
- Work alongside agencies and communities
- Emphasize durable, physical improvements
Our role is to fund, coordinate and amplify habitat work - while keeping outcomes transparent and measureable.
Fish stocking without habitat is a short-term solution.
Habitat:
- Supports natural reproduction
- Improves survival and growth rates
- Benefits multiple species
- Provides long-term ecological stability
Healthy habitat creates self-sustaining fisheries, which means better fishing today and stronger fisheries tomorrow. We believe habitat is the foundation everything else depends on.
Public waters are where:
- The most anglers are
- Families and youth are introduced to the sport
- Habitat deficiencies are often most visible
By restoring habitat in high-access areas - like public fishing piers - we ensure the widest possible benefit, while also making conservation efforts visible, educational and accountable to the public.
Transparency is core to what we do.
For every project, we aim to clearly communicate:
- What habitat was installed
- Where it was placed
- Why the location was chosen
- Who the partners were
Our goal is for supporters to see real structure in real water, not just reports or promises. We publish all projects - individually and collectively - in the Field Guide.
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